Abode is the first Cereal-designed apartment created in collaboration with design-savvy estate agent Aucoot. And a temporary three-bedroom penthouse apartment was created to function as a creative alternative to the traditional show flat.

Architects Pilbrow and Partners designed the layout and exterior while the interior designer, Tina Norden of Conran and Partners, completed the apartment’s standout features. The Abode interiors were styled by Cereal collaborator and stylist Natalie Schwer. The choice of finishes and furnishings were intended as a physical representation of the Cereal brand.

Our role was to match the creativity on show with specification and interior style books as well as launch event materials that would engage prospective buyers.