Greenwich Peninsula

Greenwich Peninsula by Knight Dragon is redefining London’s skyline, one of Europe’s largest urban regeneration projects spanning 150 acres and surrounded by 1.6 miles of the River Thames.

A bold new community is taking shape here, where design and creativity are built into the very fabric of the place. Thousands already call the Peninsula home, living in contemporary riverside apartments, working in the cutting-edge Design District, and enjoying the vibrant arts scene and riverside trails that connects neighbourhoods together.

We’ve partnered with Greenwich Peninsula from the very start, helping the developers Knight Dragon craft and communicate a brand that positions the development as a new benchmark for modern urban living. From evolving the visual identity to delivering immersive campaigns and on-site experiences, we continue to shape how this extraordinary destination comes to life.

Our work spans:

Branding
Advertising
Art direction
Social marketin
Digital & film
Strategy
Copywriting
Literature & marketing collateral
Site-wide signage
Production & procurement
Merchandise & gifts
Internal communications

From site-wide hoardings and retail promotion brought to life through engaging vinyls, finishes and bespoke illustrations, and from marketing suite visuals to destination storytelling, we’ve been shaping how people experience and discover the Peninsula for over 11 years.