NOW Gallery

We created the distinctive visual identity for NOW Gallery, Greenwich Peninsula’s first public arts space, dedicated to showcasing world-class art commissions and providing a platform for emerging artists and designers.

Over its lifespan of 11 years, the gallery attracted more than 150,000 visitors and became known for its large-scale installations spanning fashion, photography, design and art — curated by Jemima Burrill and Kaia Charles.

Commissions featured both new and established talent, including Charles Jeffrey, Molly Goddard, Nicholas Daley, Emmanuelle Moureaux, Studio Morison, Camille Walala, and Sara Shakeel.

The seven-metre-high curved glass of the building casts light and shadows that shape the identity, applying depth and nuance to the NOW letterforms.

Gallery and exhibition photography by Charles Emerson