Peninsula Summer

We developed the brand identity and full campaign rollout for Peninsula Summer—a vibrant celebration of culture, music, and food at Greenwich Peninsula. The project spans digital and film campaigns, press and out-of-home advertising, site-wide signage and application.

Our approach centred on a vivid, illustrative visual language designed to be modular and adaptable, creating a flexible platform that could evolve across multiple summer activations—including the Jazz & Food Festival, Turning Tides Music Festival, Street Eats, and Vintage Finds.

The result was a cohesive, joyful campaign inviting Londoners to unwind, explore, and indulge at Greenwich Peninsula—a season of sound, style, and street flavour brought vividly to life through bold design and storytelling.