Client
Seabird Technologies
Sector
Marine
Services
Art Direction | Brand Identity
 

Seabird Technologies

A first-phase brand identity and visual direction for Seabird Technologies, the designers and makers behind the world’s first high performance, all-electric foiling raceboat, the RaceBird.

Seabird are the exclusive manufacturer to the E1 Series World Championship, the first electric boat race series.

Driven by a mission to redefine the marine industry through environmental harmony and a commitment to ocean preservation, our identity work captures this bold vision through confident, future-facing image-making that reflects innovation, movement, and environmental responsibility.

At the heart of the visual system is the D-mark: an evolution of an original identity, symbolising a bird in motion, signifying both direction and progress.

Reimagining the combustion outboard, we supported the launch of Seabird's new electric model, unveiled for the first time at METSTRADE in Amsterdam.

Our full involvement covers art direction, identity design, web and digital design, marketing communications, screen and exhibition design, production and procurement.

During the Monaco Yacht Show, the SeaBird Lounge at the Yacht Club de Monaco offered guests a first look at the E1 RaceBird and the chance to engage with SeaBird Technologies' leadership team. The space was conceived as an open, narrative-led environment, designed to showcase innovation and vision. Full design, procurement and production of event materials were managed to ensure a cohesive and elevated experience.

Like what you see?
Tell us about your project

hello@gridlondon.com